You have ultimately resolved to give yourself the luxury of buying your first car.
You have finally decided which brand of automobile you will buy. Probably your city in India bears a couple or more dealer selling the same brand of automobile.
You walk into one of them, throbbing with excitement. May be some of you have already decided, to treat your first car like your infant?
A salesman greets you, if experienced, from your body language he will immediately find you are a would be the first time car owner. In India many families still don’t own a car. Maybe some are upgrading from two-wheeler to four wheeler. You are what he is looking for.
The salesman takes you for a walk around the car, while telling you the merits and special features. He will insist you sit in the driver’s seat, enjoy that feel of owning the car.
He would discuss with you the cost, finances and whether you are ready with the down payment. Once he is certain, you qualify for finance and you are ready with your margin money his attention will increase.
The salesman will try to sell you everything in the name of beautifying and enhance the life your car. Starting from music system, seat cover, Teflon coating, under carriage anti-rust, rim covers, insurance, car registration, roof carrier, etc.
Why? Because all these sales will give him incentives, which help upkeep his family.
The nicely dressed salesman in a privately owned car showroom lives on a very low wage. The more the fast selling brand the worst the wages. Sometime the illiterate street tea shop owner, down the corner, makes more than the trained salesman. A fact hard to believe!